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RESEARCH · TESTING · SCALINGPaid acquisition.
Managing budgets up to $50k/month.
Performance testing and scaling.
Mainly Meta, Google & LinkedIn.
Make your marketing earn more.
Creative. Paid acquisition. Media strategy.
Independent advertising agency alternative.
One person.
Design with a reason.
- Data-backed performance creative
- Creative direction & strategy
- Messaging & concepts
- Pitch decks & brand assets
Paid acquisition for growth.
- Campaign strategy & setup
- Hands-on account management
- Creative testing & optimisation
- Performance reporting & scaling
A plan before the spend.
- Audience & market research
- Positioning & messaging
- Channel selection & budgets
- Media strategy & consultancy
$20M+
Revenue impact
10x
Max ROAS
9
Years in marketing
50+
Clients worked with
From startups.
To multi-billion-dollar fintech.
Marek SkrobanekBased in the UK.
Working with clients worldwide.
Working with clients worldwide.
Full-stack marketing.
One person.
Media strategy and positioning. Data-backed creative and paid acquisition, seamlessly connected and managed by me.
- 9 years in marketing. Based in the UK. I work 100% solo.
- Personally built pitch decks that secured multi-million-dollar funding.
- Led paid campaigns for successfully funded crowdfunding projects.
- Experience working with startups through to multi-billion-dollar fintech firms.
Hands-on execution when you need it done.
Consultancy when you need direction.
Stop asking GPT
to create your ads.
- Research the buyer.
- Find the message.
- Test the creative.
Stronger creative drove higher sales lift in Nielsen’s study of nearly 500 FMCG campaigns.
Source: Nielsen / NCSolutions, 2017.The work.
WHAT I DOFrom strategy.
From strategy.
To performance.
01
Creative.Creative.
Data-backed performance creative.
Design and messaging for your business.
ResearchMessagingChannelsMedia strategy.
Audience research, positioning and messaging.
Media strategy built for growth.
Data-backed
design.
Folio / Cash-flow forecasting.
Forecast expansion and major purchases.
THE JOB“Can we fund a $100k expansion?”
58FOUNDERS
Founders 58%Finance leads 27%Operations 15%
88 men / 12 women
→ Business decisions first. Test the visual.
35–54 is 74% of this sample.
1825–34
4635–44
2845–54
855+
→ Product-led creative. Test the casting.
Where are they?
US 62UK 23EU 15
→ US launch variant. Use USD.
9/12
“Show me the cash impact of expanding.”
→ Compare the expansion with today’s plan.
Unlock your potential.Smarter finance. Better future.
No decision. No product benefit.
✓ See the impact. Then make the move.Decision-led beats feature-led here.
A / “90-day forecast”180 clicks · 12 qualified
B / “Fund the expansion?”300 clicks · 24 qualified
→ Keep B. Validate with qualified leads.
CLICK RATE1.5% → 2.5%
LEAD QUALITY6.7% → 8.0%
→ Judge lead quality alongside clicks.
A preview before the conversation.
CTALeadsQual.Book a demo2412Explore the forecast4218
→ Product preview wins this demo test.
Let the product do the talking.
Qualified leads
↗Direct gaze120 clicks8↘Gaze → product150 clicks12∿Product only168 clicks15
→ Product first. Keep testing.
12.45:1#101115 ON #F2D037
→ Yellow for contrast. Purple for scenarios.
One forecast. Multiple futures.
→ Current plan. Expansion. Cash movement.
folio®
Explore the forecast ↗CASH FLOW & FORECASTING / FOR YOUR NEXT CHAPTER
CASH-FLOW FORECASTING / FOR THE DECISIONS AHEAD
Can your cash flowsupport theexpansion?
Before you commit $100k, see your next 90 days.
POSSIBILITY → PERSPECTIVE
FOLIO / FORECAST OVERVIEWDEMO WORKSPACE
Projected cash · 30 June$184,200USD
NEXT 90 DAYS ↗Expansion buffer0.25× monthly spend
Expansion low point$8,333
Monthly cash out$32,800
Two plans. One clear view.PROJECTED CASH / USD
Current plan $100k expansionCOMPARE SCENARIOS
MONTHLY
CASH MOVEMENT
CASH MOVEMENT
APR
MAY
JUN
IN OUTWHAT IF?Expand on 1 May $100,000 one-off30 JUN · $84,200
ILLUSTRATIVE PRODUCT UI · SAMPLE FORECAST VALUES
THE BRIEF COMES FIRST
Drag to turn
Folio demo
CLIENT CAMPAIGN / NUCLEUS COMMERCIAL FINANCEInside the campaign.
Inside the campaign.
Start with the brief.
CLIENT BRIEF / NUCLEUSBusiness loans.
Marek / MS StudioCreative + paid media
Business loans.
Real businesses.
Established UK lender.
Different industries.
Different funding needs.
The job:
more loan enquiries.
more loan enquiries.
Marek / MS StudioCreative + paid media
Original client creative.
Nucleus Commercial Finance.
Brief → message → campaign
THE MESSAGE TO BUILD AROUNDFinance that fits
Finance that fits
your business.
AUDIENCEOne lender.
One lender.
Different sectors.
Match the people and the message to the industry.
TRUSTGive them a reason
Give them a reason
to believe.
Lending history. Accreditations. Client stories.
CREATIVE DIRECTIONA person.
A person.
A direct connection.
Direct gaze featured throughout the original campaign.
THE NEXT STEPMake applying
Direction drawn from portfolio notes.Make applying
feel straightforward.
A clear process. A visible action.
FROM BUSINESS NEED → CAMPAIGN MESSAGE
MESSAGING EXPLORATIONFinance for everyone.
Finance
that fits
your business.
A product benefit. In the customer’s language.
ORIGINAL CLIENT CREATIVENucleus Commercial Finance.
People from
the customer’s world.
the customer’s world.
A clear benefit.
A direct next step.
A direct next step.
One brand.
A consistent system.
Design. Messaging. Campaign production.A consistent system.
9.70%Campaign conversion rate.
Process reconstruction. Original client creative.
Real feedback. Real businesses.
“A very talented designer and marketer. Understand things quick and easy to work with”
“Tremendous from start to finish. Always able to take on feedback well and adjust his work accordingly. Also a great communicator and brings a lot of fresh ideas to any project - would recommend to anyone!”
“Awesome experience. Quickly “got” our brand and what we were trying to accomplish. Proactively making suggestions for alternate ways of approaching the creative. Brought a marketing lens/mindset to the work instead of simply executing on our initial ask, which helped elevate the final quality of deliverables”
“It’s been a pleasure to work with Marek on our most important expansion campaign and the lead-up to it. The results were amazing, and we would not have succeeded without Marek’s help with strategy, design advice and paid marketing leadership.”
Worked together?
Thank you.
Your feedback has been received.
A FEW ANSWERS
Before we get started.
Will I work directly with you?
Yes. I work solo and personally manage the strategy, creative and paid acquisition.
What can you help with?
Media strategy, research, messaging, creative direction, design and paid acquisition. I can own the full process or focus on one part.
Which businesses do you work with?
I specialise in fintech and SaaS, with experience in e-commerce. I’ve worked with startups through to multi-billion-dollar fintech firms.
Can I book consultancy only?
Yes. Consultancy for direction, hands-on execution when you need it done.
Can you work with my existing team?
Yes. I can work alongside your team and connect data-backed creative with the paid acquisition I manage.
How do we start?
Send me a short brief with your product, goals and budget. We’ll discuss the scope and whether we’re a good fit.
How can I
help you?
I take on a select number of clients.
Let’s discuss your growth goals.
LET’S TALK ABOUTYour projectMessage sent.
Thank you. I’ll be in touch.